Sachin Tendulkar joins RBS as Global Ambassador

The Royal Bank of Scotland Group (RBS) in the UAE is proud to announce that Sachin Tendulkar has become a RBS Global Ambassador. This marks RBS's first major sponsorship in the Middle East which is identified as a key market for Sachin's representation. 

The record breaking batsman joins an elite team of RBS ambassadors that includes golfing great Jack Nicklaus, Formula One champion Sir Jackie Stewart, as well as some of today's brightest stars such as golfers Luke Donald and Paula Creamer. 

Their association with RBS raises awareness of the bank's commitment to sport around the world. As an RBS ambassador Sachin will help raise awareness of the RBS brand across the Middle East region through a series of corporate advertising campaigns. 

Sachin has been rewriting the record books since making his Test debut for India at the tender age of 16. The 35 year old batsman and national hero is recognised and admired by cricket fans and sports enthusiasts throughout the world. He hit the first of his 40 Test centuries against England in 1990 and in October 2008 surpassed Brian Lara's 11,953 runs to become the highest runs scorer in Test Cricket History. 

Colin Macdonald, Country Executive, United Arab Emirates said: 

'Here in the UAE, we are extremely excited that Sachin Tendulkar has agreed to become a Global RBS ambassador. There is much interest in the sport and in Sachin Tendulkar, making this sponsorship highly relevant to Middle East audiences. As one of the world's true sporting legends Sachin is the perfect ambassador because he represents everything we admire in sport and business - focus, determination and achievement.'

Sachin Tendulkar said: 'It is indeed a great honour to join a select and prestigious group of sporting stars like Sir Jackie Stewart, Jack Nicklaus and the other sports personalities who are RBS ambassadors. Cricket is my absolute passion and I am looking forward to an exciting home season of cricket against England.' 

RBS also announced that it will extend its support for the game in India through a series of associate sponsorships for the seven upcoming England One Day Internationals. The culmination of RBS's support for international cricket in India in 2008 will be the two Test series matches against England with the winners picking up the inaugural RBS Quaich.