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IPL 2010 : Mumbai Indians! Duniya Hilla Denge!

Feb 13, 2009

Watches are like runs, I don’t count them

These are an 18-carat Pink Gold Royal Oak Sachin Tendulkar Chronograph and the Royal Oak Offshore Sachin Tendulkar Chronograph in a striking steel-and-royal blue combination. 

Sachin, for over three years now, has been an AP man. He has been collecting watches since he was in school and has quite a few. But watches are like runs and centuries, for the master batsman. “I don’t count how many I have, the moment you start counting, they stop coming. So I let others do the counting,” Sachin said, flashing a 1,000-watt smile and the AP Offshore. “This is the ultimate brand, I have others in my collection, but AP is a personal preference, I love wearing their watches,” he said. 

Like in cricket where his responsibility is towards Team India, Sachin takes his job as brand ambassador for AP seriously too; he not only visited the watch factory in Switzerland to see how the product is manufactured, but also sat with the design team when it was working on its Sachin Tendulkar signature line and suggested style ideas to them. The blue crocodile strap of the Offshore on his wrist, for instance, and the brown one of the Pink Gold, are like the seam of a cricket ball. Both are highlighted by the tri-colour of the Indian national flag. The Offshore also has Sachin’s’s number 10 highlighted in white with blue contours on the dial, whereas the Pink Gold is comes in an 18-carat pink gold case. Both have a batsman in action making 35 centuries engraved on the back of the case with the legend ‘Sachin Tendulkar Limited Edition’. 

That’s exclusivity for you — only 300 pieces of the Offshore and 100 of the Pink Gold have been made. “The watch makes a huge statement,” said Sachin, “somebody who is into watches, will recognise an AP from ten feet away.” The watch on his wrist when he is off the field also makes a statement that’s similar to the manufacturer’s audacity and forwardness to create many innovative and technical firsts in timepieces. “At different stages of my life, I’ve worn different kinds of watches,” said Sachin “but Audemars Piguet are special occasion watches.” Yes, time is precious. 

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