IBN18 & eBay India today announced a special charity auction to celebrate 20 Years of Sachin Tendulkar. In honour of the milestone, 20 limited edition cricket bats personally autographed by Sachin are being auctioned on eBay India with the proceeds going to support the NGO Apnalaya. The auction started on midnight of Sunday, November 15 and will end at midnight of Sunday, November 22, 2009. Bidding on the auction started at Rs. 50,001. Cricket fans around the world can log onto www.eBay.in/sachin to bid and win this unique cricket memorabilia.
Mumbai (PRWEB) November 18, 2009 -- IBN18 & eBay India today announced a special charity auction to celebrate 20 Years of Sachin Tendulkar. In honour of the milestone, 20 limited edition cricket bats personally autographed by Sachin are being auctioned on eBay India with the proceeds going to support the NGO Apnalaya. The auction started on midnight of Sunday, November 15 and will end at midnight of Sunday, November 22, 2009. Bidding on the auction started at Rs. 50,001. Cricket fans around the world can log onto www.eBay.in/sachin to bid and win this unique cricket memorabilia.
Speaking about the initiative Rajdeep Sardesai, Editor- in-Chief, IBN18, said “We are honoured and delighted that Sachin is doing this for a charity, I just had to call him once and he spontaneously agreed which is typical of the man whose heart is bigger than even his bat. This initiative will bring some happiness in the life of little children.”
"Sachin is a youth icon and a source of inspiration for Indians. We are delighted to partner with Network 18 and Apnalaya for the charity auction of this rare Sachin memorabilia. We encourage all cricket fans to bid on the auction on www.ebay.in/sachin"; said Deepa Thomas, Senior Manager -Pop Culture, eBay India
Each of the limited edition cricket bat have the message “Thank you India for 20 years of Love” in Sachin’s handwriting along with his autograph. The Top 20 Bidders at the close of the auction will win the autographed bats. Interested Sachin fans can bid on www.eBay.in/sachin. In October 2009, the charity auction of a private coaching camp by Sachin Tendulkar had sold for Rs. 12 Lakhs.
About eBay India Charity Fundraising
eBay India Charity Fundraising programme is a special section dedicated to NGOs & Socially Responsible Corporates and enables recognized charities to create awareness, raise funds and also list products and merchandise for sale to millions of global and Indian users. In India, eBay has raised over 1.8 crores for NGOs through celebrity and high profile listings as well as direct donations. Log on to www.ebay.in/charity to know more.
About Apnalaya
Apnalaya is an NGO founded in 1972 to help children living in slums towards a better life, APNALAYA strives to achieve this through urban community development projects in Mumbai. Its role is one of empowerment: of encouraging ordinary men and women to believe in themselves and in their abilities to change their lives for the better.
About Network 18
Network18 [BSE: 532798,NSE: Network18] is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. Through its holding in Television Eighteen India Ltd (TV18) [BSE: 532299, NSE: TV-18], Network18 operates India’s leading business news television channels, CNBC-TV18 and CNBC Awaaz. It also runs one of India’s largest Internet players – Web18, as well as one of India’s leading real time financial information and news terminals - Newswire18. Through its holding in ibn18 Broadcast Ltd (ibn18) [BSE: 532800,NSE: ibn18], Network18 operates in the general news and entertainment space with leading general news channels CNN-IBN and IBN7 and has launched IBN Lokmat, a Marathi news channel in partnership with the Lokmat group. ibn18 also operates a joint venture with Viacom, called Viacom18 which houses the MTV, VH1 and Nickelodeon channels in India - as also Studio18, the Group’s filmed entertainment operation and has launched ‘Colors’, a Hindi general entertainment channel. Additionally, Network18 holds the Group’s online & on-air home shopping venture, Homeshop18 and its full spectrum events management venture, E18.
