Kishore Biyani, Group CEO, Future Group, said, "We are extremely delighted to have Sachin Tendulkar, a persona every Indian likes to emulate, to co-create brand Sach. We are confident that brand Sach will build an emotional connect with consumers, inspire the youth and will create a history like Sachin always does.”
Sachin Tendulkar, co-creator of brand Sach feels that it's a nice opportunity of to be a part of Future Group. Sach brand has already entered the oral care category with its toothbrush range last year, and is currently at 25 per cent share in future group stores; and the new Sach toothpaste will complete the oral care category assortment.
Devendra Chawla, head private brands, said: “Ab Din Ki Suruvat Sach se' is the brand's core message that is drawn from the basic Indian values of inculcating good habits, and functionality of 'brushing teeth every morning'. The product has been tested against the best brands in the country. Also especially for this launch we have planned a 'Master Blaster Pack' , which will create huge consumer excitement".
Sach toothpaste initially will be available at all Future group formats viz Bigbazaar, Foodbazaar and Kb's Fairprice in Mumbai, Pune, Bangalore, Hyder abad, Ahmedabad, Kolkata and Delhi and soon in all formats nationally.
Future Group boasts of having successfully laun ched a series of private brands ranging in foods with Tasty Treat, Home and personal care range with Cleanmate and Caremate, staples with Fresh and Pure, and Premium Harvest, and Sach is a big leap for the company in the direction building its private brands portfolio through its association with an iconic figure like Sachin Tendulkar, will be setting the tone based on Sachin's values and mass appeal.
Future Group private brands claim to have always launched their products keeping "Indianness" in mind through consumer insights. Launch of Tasty Treat soups with a mug and Tasty Treat cornflakes with a bowl are some of the success stories in past . Past one year has seen aggressive roll-outs from private brands with products like Sach toothbrush, Cleanmate Diapers, Tasty Treat noodles and soups with both classic and Chinese range, Fresh and pure desi ghee which has helped in giving consumer quality products at great value.
After the advent of global brands Big Bazaar still does not seem to play catch up. Instead it is leading the pack in the retail industry.
Devendra Chawla, head private brands, said: “Ab Din Ki Suruvat Sach se' is the brand's core message that is drawn from the basic Indian values of inculcating good habits, and functionality of 'brushing teeth every morning'. The product has been tested against the best brands in the country. Also especially for this launch we have planned a 'Master Blaster Pack' , which will create huge consumer excitement".
Sach toothpaste initially will be available at all Future group formats viz Bigbazaar, Foodbazaar and Kb's Fairprice in Mumbai, Pune, Bangalore, Hyder abad, Ahmedabad, Kolkata and Delhi and soon in all formats nationally.
Future Group boasts of having successfully laun ched a series of private brands ranging in foods with Tasty Treat, Home and personal care range with Cleanmate and Caremate, staples with Fresh and Pure, and Premium Harvest, and Sach is a big leap for the company in the direction building its private brands portfolio through its association with an iconic figure like Sachin Tendulkar, will be setting the tone based on Sachin's values and mass appeal.
Future Group private brands claim to have always launched their products keeping "Indianness" in mind through consumer insights. Launch of Tasty Treat soups with a mug and Tasty Treat cornflakes with a bowl are some of the success stories in past . Past one year has seen aggressive roll-outs from private brands with products like Sach toothbrush, Cleanmate Diapers, Tasty Treat noodles and soups with both classic and Chinese range, Fresh and pure desi ghee which has helped in giving consumer quality products at great value.
After the advent of global brands Big Bazaar still does not seem to play catch up. Instead it is leading the pack in the retail industry.
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