| Airtel digital TV is telecasting the historic double century made on 24 February by master blaster Sachin Tendulkar against South Africa in the ODI in Gwalior on pay-per-view (PPV). The content, being released exclusively for Airtel digital customers, is available on channel 182 of Airtel digital TV in the three shows starting at 4 pm with the last one at 10 pm. Customers can book this content for just Rs 50 and enjoy multiple shows running on this channel. |
| Announcing the TV premiere, Bharti Airtel chief marketing officer DTH Sugato Banerji said, "We believe that with the T20 season on in full earnest and cricket enthusiasts gearing up for the T20 World Cup, audiences would love to relive the exciting moments that the game has seen this year. |
'Salaam-e-Sachin' is a tribute to the ongoing cricketing fervour that has enthusiasts around the country, cheering performances of cricketing heroes around the globe. The PPV phenomenon is rapidly growing in India and Airtel digital TV is committed to offering more exciting and varied content to its viewers." Airtel's PPV service has been consistently showcasing the most recent Bollywood and regional titles like Wake Up Sid, What's Your Rashee?, Kaminey, Right Ya Wrong and Ishqiya for its customers. |
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