Financial services major Royal Bank of Scotland Group is going to launch its first advertising campaign featuring the firm's new global ambassador Sachin Tendulkar
The campaign would hit the print media on October 6 and TV and online on October 9, the company said in a statement on Wednesday.
"Sachin's qualities like drive, determination and focus on and off the field make him the perfect embodiment of the RBS 'make it happen' philosophy," the statement added.
The consortium led by RBS Group had acquired ABN Amro in October last year.
RBS Group has operations in 50 countries across Europe, America, Asia and the Middle East. The Group's brands include RBS, NatWest, Ulster Bank, Coutts, among others.
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